© 2014-2019 Edwin Korver, CEO Tenfore BV – all rights reserved – MOBILE +31-(0)6-52341111
WHAT IS IT FOR
ROUNDMAP™ SYSTEM 360 is a framework designed to help a business to successfully execute on any business strategy, with an addressable opportunity, by focusing on the functions that produce results, i.e., marketing and innovation.
WHO IS IT FOR
ROUNDMAP™ was designed to help any business with any business strategy, for profit and non-profit. Despite the level of details in the customer lifecycle, which we believe is the ultimate level of truth, utilization of the framework requires backing from at least one member of the executive team and a broad representation of cross-silo management and employees.
HOW DOES IT WORK
The framework has multiple components: while CUSTOMER 360 focuses on the performance at the ultimate level of truth, the customer lifecycle, STRATEGY 360 focuses on the business strategy, business model and value discipline. We expect to launch more components in due time, such as MEASURE 360, ENGAGE 360 and SERVICE 360.
While ROUNDMAP™ SYSTEM 360 consists of three distinct layers: business strategy, strategy execution and (revenue) performance, the ultimate level of truth, the proof of the pudding, is in the cross-silo customer interaction.
ROUNDMAP™ STRATEGY 360, i.e., Business Model Matrix™, emerged from constructing the customer lifecycle. It contains four elemental business models that describe the dynamics of any business model, throughout the ages.
We believe business models have evolved over time in two directions: either through SHIFTING or REGENERATION. Shifting is the most transformative: a revolvement to the next elemental business model. Regeneration is iterative.
The four elemental business models, identified by Edwin Korver, each have a distinct dynamic. In addition to Don Peppers graphical representation of product and customer centricity, we added two new graphs, completing the series.
To understand the level of sophistication of the ROUNDMAP™ and its components, we have created a strategic playbook, explaining the distinct dynamics of each of the four elemental business models.
While Ricardo Semler (Semco) described the level of disengagement of factory workers due to compartmentalization, few understand that by siloing the customer interaction we’ve now created disengaged office workers.