There is some understanding on what differentiates product centricity from customer centricity with regards to focus, but much less with regards to growth. Let's have look at the definitions of…
Whenever I show the Customer SONAR™ for the first time a person's eyes speak volumes. Obviously any all-encompassing model, even those with just a handful of variables, can be daunting…
One of the most common questions I get is: What made you create the framework? With this blog I'm hoping to answer that question for all those that are curious…
We're entering the Age of Intelligence. Brands need to incorporate all relevant data with regards to customer behavior and customer intent in order to be able to create a differentiating…
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